PAST CONFERENCES | higheredsig

SUMMER AMA 2020 REVIEW

We hope you had a wonderful Summer AMA conference! Were you not able to attend this year? Check out our recap and some fun pictures from our events! Looking for a previous Summer AMA conference? Keep scrolling to see our past events.

Wednesday, August 19 at 12:45-2:00 PM

Ethics in Higher Education Marketing

The special session followed a moderated virtual panel format. Panelists included:
• Dr. O.C. Ferrell, Professor of Marketing and James T. Pursell, Sr. Eminent Scholar in Ethics and Director
of the Center for Ethical Organizational Cultures in the Harbert College of Business at Auburn University.
• Dr. Linda Ferrell, Professor of Marketing and Roth Family Professor of Marketing and Business Ethics in
the Harbert College of Business in the Harbert College of Business at Auburn University

The session was moderated by Dr. Alexa K. Fox, Associate Professor of Marketing, University of Akron

To watch this session, simply play the video below:

SUMMER AMA 2019 REVIEW

Friday, August 9 at 1:00-2:00 PM

The Art and Science of University Branding

The special session followed a moderated interactive panel format. Panelists included:

• Dr. V. Kumar, Regents Professor; Richard and Susan Lenny Distinguished Chair in Marketing; and

Executive Director, Center for Excellence in Brand and Customer Management, Robins College of

Business, Georgia State University.

• Dr. Francisco Guzman, Professor of Marketing, G. Brint Ryan College of Business at the University of

North Texas and editor of the JPBM. (Also the session moderator)

• William Faust, Senior Partner, and CSO, Ologie Higher Ed Branding and Marketing

The session was moderated by Francisco Guzman, University of North Texas

Saturday, August 10

Higher Ed and DocSIG Networking Dinner

Presentation of Lifetime Achievement Award to Dr. V. Kumar

Dinner at Star of Siam

SUMMER AMA 2018 REVIEW

Highlights from our Special Session Summer AMA 2018

Friday, August 10 at 1:00 PM - 2:15 PM

Session: Staying Ahead of the Competition in Marketing Higher Education

Session Chair: Shirley Mai, East Carolina University

Does the Social Media Engagement on a College Facebook and Instagram Page Show What Types of Marketing Content is Engaging to Students: A Pilot Study of Public and Private Good Marketing Messages?
S Paige Gardiner, Utah Valley University
Jennifer Schultz, Utah Valley University
Konya Weber, Northwest Nazarene University

Building the Ideal Event-Portfolio for Universities – Results of a Choice Based Conjoint Experiment

Florian Neus, University of Siegen

Hanna Schramm-Klein, University of Siegen

Robér Rollin, Frederic Nimmermann, University of Siegen

Vampire Grades: Can Simulations Support Learning without Reflection?

David A. Smith, Bath Spa University

Nasir Salari, Bath Spa University

Friday, August 10 at 4:00 - 5:15 PM

Session: Stakeholder Marketing in Higher Education (SIG Special Session)

Session Chair: Victoria Crittenden, Babson College

Panelists:
• Sarah Ham, Director, Marketing and Communications – AACSB International
• Gary Huggins, Senior Director, Academic Initiatives, Direct Selling Education Foundation
• Mike Groth, Senior Brand Manager, International, Emerald Publishing
• Tawna Rathe, Senior Development Officer, D’Amore-McKim School of Business, Northeastern University
• Donna Sosnowski, Director, The Hoffman Family Undergraduate Center for Career Development,

Babson College

Presentation of the Marketing for Higher Education SIG Lifetime Achievement Award

Saturday, August 11 at 8:00 AM

Session: Innovation in Marketing Education

Session Chair: Pramod Iyer, University of Texas Rio Grande Valley

Active Learning Adoption in a Marketing MBA Course
Alexandre B. Salvador, USP

Ana A. Ikeda, USP

Guiding Principles Model: A Call to Integrate the 4 P's into a Strategic Construct
Philip E. Heckman, Upper Iowa University
Alice J. Vestergaard, Samuel Merritt University
Kathleen Sole, Ashford University

Transforming a Marketing Research Course in a Flipped Classroom
Enping (Shirley) Mai, East Carolina University

Saturday, August 11 at 2:00 - 3:15 PM

Session: Digital Marketing Certifications for Your Students (Special Session Panel)

Session Chair: Todd Bacile, Loyola University New Orleans

Todd Bacile, Loyola University New Orleans
Debbie Laverie, Texas Tech University
Richard Hanna, Babson College
Rebeca Perren, California State University San Marcos
Kristin J. Stewart, California State University San Marcos

Dr. Atefeh Yazdanparast presents Dr. A. Parasuraman with the Marketing for Higher Education Lifetime Achievement Award

Highlights from our Social with DocSIG Summer AMA 2018

SUMMER AMA 2017 REVIEW

Highlights from our Special Session Summer AMA 2017

Our Special Session was a huge success, thanks to our interesting and engaging panelists! The session was held Saturday morning and was well attended, with many attendees noting this session as one of the most informative of the conference! Please feel free to take a look at our panelists' presentations below. These presentations are the property of their author and may not be used, in any form, without prior consent from the author.

Dr. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University. Click here for presentation file.
Dr. Donald Bacon, Professor of Marketing, Daniels College of Business, University of Denver. Click here for presentation file.
Dr. Martin Nunlee, Chair and Associate Professor, Business Administration Department, College of Business, Delaware State University. Click here for presentation file.
Dr. Karen Flaherty, Associate Dean for Undergraduate Programs, William S. Spears Chair in Business and Associate Professor of Marketing, Oklahoma State University. Click here for presentation file.

The session was moderated by Atefeh Yazdanparast, Associate Professor of Marketing and Mead Johnson Endowed Chair in Business, Schroeder School of Business, University of Evansville.

SUMMER AMA 2017 REVIEW

Highlights from our Social with DocSIG Summer AMA 2017