MARKETING FOR HIGHER EDUCATION SIG
Live Web Events & PODCASTS
AMA HigherEd Research Webinar in association with the Journal of Consumer Behaviour held its Spring Research Webinar on "Best Practices in Experimental Research."​
Session Highlights:
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Survey Experiments
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Quasi-Experiments
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Field Experiments
Presenters: Jacqueline K. Eastman, Ph.D.; Co-Editor, Journal of Consumer Behaviour, Ph.D. and Giampaolo Viglia, Ph.D.; Editor-in-Chief, Psychology & Marketing
AMA HigherEd Research Webinar in association with the Journal of Consumer Behaviour held, "Unlocking the Reviewer’s Notebook: Perspectives from Behind the Scenes."
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This webinar shifts the spotlight to the unsung heroes of scholarly dissemination – the Reviewers!
Session Highlights:
• Perspectives Unveiled: Step into the shoes of the reviewers as they share insights, experiences, and the meticulous process of evaluating scholarly articles.
• What's in the Reviewer's Toolkit: Uncover the criteria, best practices, and the subtle nuances that reviewers consider when evaluating submissions.
• Navigating the Peer Review Landscape: Gain valuable insights on how to navigate the complex world of peer review and understand how constructive feedback can elevate your work.
• Empowering Scholars: This session is tailored for academics, researchers, and authors keen on demystifying the review process, refining their submissions, and enhancing their chances of publication success.
Presenters: Jacqueline K. Eastman, Ph.D.; Co-Editor, Journal of Consumer Behaviour, Ph.D. and Emmanuel Mogaji, Ph.D. (Keele University)
Recent Live Web Events:
Next-Gen Teaching: Leveraging Generative AI for Enhanced Business Education with Piyush Shaw, Ph.D
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Do you want to utilize Generative AI in your courses, but are not sure how? Join us for a session that provides a beginner primer on how to get started utilizing Generative AI in your courses.
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Session Highlights:
· Content Development: Exploring how faculty can leverage Generative AI to craft custom content that is specifically tailored for their courses, enhancing the relevance and engagement of course materials.
· Content Delivery: The session will delve into how Generative AI enables personalized and individualized learning experiences, adapting the delivery of content to meet the unique needs of each student.
· Assessment Automation: We'll discuss the transformative potential of Generative AI in automating assessments, making the process more efficient while maintaining fairness and accuracy.
· Interactive Q&A Session: Engage directly with faculty actively utilizing Generative AI in their courses.
Piyush Shaw, Ph.D, Florida Gulf Coast University, FL USA
AMA HigherEd Research Webinar in association with the Journal of Consumer Behaviour held on "Becoming a Better Reviewer".
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In 30 minutes learn how to become a better reviewer and the benefits to both you and the field for doing so. We realize people may not have time for a traditional 90-minute webinar so in this 30-minute webinar we highlight the key aspects of becoming a better reviewer. Topics covered in this seminar include the elements of a good review, what to do/what not to do, and why one should be reviewing for journals in their research areas along with:
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Benefits of reviewing
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Suggestions for constructive reviewing
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What journals are looking for with reviews (quality, thoroughness, timeliness)
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Handling revisions as a reviewer
Presenter: Jacqueline K. Eastman, Ph.D.; Co-Editor, Journal of Consumer Behaviour, Ph.D.
AMA HigherEd SIG's 90-minute webinar on “Successfully Navigating the Revision Process”.
Learn how to revise a manuscript to enhance its contribution, language & tone needed in the response, how to avoid alienating #reviewers & #editors, how to clarify the enhancements to the paper, & how to handle methodological concerns. Revising a manuscript and addressing reviewers’ and editor(s)’ concerns can involve different skill sets than what was needed in developing the initial manuscript. In this webinar, two experienced Associate Editors will provide their insights on the strategy needed to navigate the revision process successfully. The topics covered will include how to revise a manuscript to enhance its contribution to the field, the language and tone needed in crafting the response, how to avoid alienating reviewers and editors, how to make it clear how the paper was enhanced, and how to handle methodological concerns.
Speakers: Park Thaichon, Ph.D. (Associate Professor of Marketing at University of Southern Queensland, Australia), Park Thaichon is an Associate Professor of Marketing at the University of Southern Queensland, and an Adjunct Associate Professor of Marketing at the Griffith Asia Institute, Griffith University. Park's research, teaching, and consulting focus on digital marketing, technology, relationship marketing, and consumer behaviour. He can be contacted at Park.Thaichon@usq.edu.au.
Rajesh Iyer, Ph.D. (Caterpillar Professor of Marketing and Department Chair; Director of International Business, Foster College of Business, Bradley University), Dr. Iyer is the Caterpillar Professor of Marketing at Bradley University. Dr. Iyer’s research is focused in the areas of consumer information search and decision-making, customer relationship marketing, societal issues in the business environment and global marketing. He is currently serving as an Associate Editor for the Journal of Consumer Behaviour. He can be contacted at riyer@bradley.edu.
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Check out our other webinars by visiting our YouTube Channel!
WINTER AMA 2023
HigherED SIG Special Session Papers
HigherEd SIG's Special Session at the 2023 Winter AMA Conference focused on doctoral research in consumer behavior.
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Congratulations to Justin Sieow and Christina Kan from the University of Connecticut for winning the Best Paper Award and to Parth Salunke and Varsha Jain from MICA for winning the Best Runner-Up Paper for our track!
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Also, a special thanks to Dr. Jackie Eastman, Co-Editor, Journal of Consumer Behaviour, and Dr. Rajesh Iyer, Associate Editor, for attending the sessions and providing their invaluable feedback to doctoral students.
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As part of our partnership with the Journal of Consumer Behaviour, the special session at AMA is tied to JCB’s special issue "Marketing to Evolving Consumers: The Good, the Bad, and the Ugly".
For doctoral students who missed the opportunity, do check out the Call for Papers (bit.ly/JCB-CFP-EvolvingConsumers) for more information. You can also reach out to special guest co-editors, Dr. Aqilah Jahari and Dr. Ashley Hass.
The deadline is August 15, 2023.
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