MARKETING FOR HIGHER EDUCATION
Marketing for Higher Education SIG is pleased to honor the discipline's most dedicated and accomplished members. Our SIG recognizes a Lifetime Achievement honoree and a SIG Leader's Outstanding Contribution honoree at Summer AMA. Marketing for Higher Education SIG also honors doctoral students' outstanding research at Winter AMA. We invite you to learn more about our present and past honorees below.
LIFETIME ACHIEVEMENT AWARD
The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Each year, HigherED SIG calls for nominations for this distinct honor. Nominations are collected and then a thorough review is conducted by a panel of judges. The winner is announced at the Summer AMA Conference. See below for more information on nominating
2023 LIFETIME ACHIEVEMENT AWARD RECIPIENT
Congratulations, Dr. Bodo Schlegelmilch, recipient of the 2023 HigherEd SIG Lifetime Achievement Award!
The American Marketing Association Marketing for Higher Education Special Interest Group (HigherEd SIG) announced Dr. Bodo Schlegelmilch as the 2023 recipient of the Lifetime Achievement Award.
The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline.
AMA HigherEd SIG congratulates Dr. Bodo B. Schlegelmilch and thanks him for all his contributions over the years. The award was received by Dr. Bodo B. Schlegelmilch at the AMA Summer Educators’ Conference in August 2023.
Here is a link to the full announcement.
LIFETIME ACHIEVEMENT PAST RECIPIENTS:
2023 Dr. Bodo B. Schlegelmilch, Professor of International Management and Marketing, WU: Vienna University of Economics and Business
2022 Dr. Shelby D. Hunt, Professor of Marketing, Texas Tech University
2021 Dr. Victoria Crittenden, Professor of Marketing, Babson College
2021 Dr. Deborah Spake, Dean, College of Business Administration, Kent State University
2019 Dr. V. Kumar (VK), Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing at Georgia State University
2018 Dr. A. Parasuraman ("Parsu"), Professor and James W. McLamore Chair in Marketing at University of Miami
2017 Dr. Mathew Joseph, Emil C.E. Jurica Distinguished Professor of Marketing at St. Mary’s University
2016 Dr. Donald Bacon, Professor of Marketing for the Daniels College of Business at the University of Denver
Dr. Atefeh Yazdanparast presents Dr. V. Kumar with the 2019 Marketing for Higher Education Lifetime Achievement Award
Dr. Atefeh Yazdanparast presents Dr. A. Parasuraman with the 2018 Marketing for Higher Education Lifetime Achievement Award
Dr. Atefeh Yazdanparast presents Dr. Donald Bacon with the 2016 Marketing for Higher Ed Lifetime Achievement Award
Dr. Victoria Crittenden, 2021 Marketing for Higher Ed SIG Lifetime Achievement Award recipient
Dr. Atefeh Yazdanparast presents Dr. Mathew Joseph with the 2017 Marketing for Higher Education Lifetime Achievement Award
Dr. Deborah Spake, 2021 Marketing for Higher Ed SIG Lifetime Achievement Award recipient
Do you know someone you would like to nominate for a Lifetime Achievement Award? Or, would you like to self-nominate yourself for the award? We welcome all nominations. Find out more about our application process by clicking here.
MARKETING FOR HIGHER EDUCATION SIG
2023 OUTSTANDING SIG LEADER CONTRIBUTION AWARD
Marketing for Higher Education SIG would like to congratulate and thank Dr. Mathew Joseph for his outstanding SIG Leadership. As the founding member of Marketing for Higher Education SIG, Dr. Joseph is the inaugural recipient of this important award.
The Marketing for Higher Education SIG service award recognizes outstanding contributions in leadership and service to the SIG. Recipients must be SIG members, serve in SIG leadership, and make outstanding contributions.
If you would like to nominate a SIG Leader for this award, please see our call for nominations here.
2023 DOCTORAL STUDENT RESEARCH AWARDS
HigherEd SIG's Special Session at the 2023 Winter AMA Conference focused on doctoral research in consumer behavior.
Congratulations to Justin Sieow and Christina Kan from the University of Connecticut for winning the Best Paper Award and to Parth Salunke and Varsha Jain from MICA for winning the Best Runner-Up Paper for our track!
Also, a special thanks to Dr. Jackie Eastman, Co-Editor, Journal of Consumer Behaviour, and Dr. Rajesh Iyer, Associate Editor, for attending the sessions and providing their invaluable feedback to doctoral students.
As part of our partnership with the Journal of Consumer Behaviour, the special session at AMA is tied to JCB’s special issue "Marketing to Evolving Consumers: The Good, the Bad, and the Ugly."