Select any photo to learn more or contact the officer. Also, if you would like to serve on our leadership board, please contact Dr. Yazdanparast.
Atefeh Yazdanparast, Chair
Dr. Atefeh Yazdanparast is an Associate Professor of Marketing in the School of Management at Clark University. She earned her Ph.D. in Marketing with a minor in Business Anthropology from the University of North Texas (2012). She also holds a Master of Science in Marketing from Allameh Tabatabaie University, Tehran, Iran and a Bachelor of Science in Food Science and Engineering from Beheshti University, Tehran, Iran.
Her research interests include social psychology of consumer decisions, interplay of technology and consumer behavior, and value co-creation. Her research has been published in journals such as the Journal of Consumer Psychology, Psychology & Marketing, Journal of Consumer Behavior, Transportation Journal, and International Journal of Logistics Management.
Atefeh teaches Consumer Behavior, Digital Marketing, and Marketing Research at Clark University. Prior to academia, she was a credit specialist at the central credit department of a commercial bank where she conducted feasibility studies for credit applicants.
Atefeh currently serves as the Chair of the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG). She also serves on the review board for Journal of Consumer Psychology and Journal of International & Interdisciplinary Business Research.
Mathew Joseph, Vice Chair
Dr. Mathew Joseph is the Emil C.E. Jurica Distinguished Professor of Marketing at the Greehey School of Business, St. Mary's University. He earned his Ph.D. from the University of Waikato in New Zealand (1995). He also holds a Master of Business Administration degree and a Bachelor of General Studies from Southeast Missouri State University.
He is the author of a number of articles in the areas of cross-cultural marketing, service quality, marketing strategy, health care marketing, electronic marketing, service technology, international advertising and promotion, marketing to Asia and Latin American and marketing education.
Brian Taillon, Vice Chair of Membership Insights & Analytics
Dr. Brian Taillon is an Assistant Professor of Marketing at the East Carolina University College of Business. He earned his Ph.D. in Business Administration (Marketing) from New Mexico State University (2017). He also holds an M.B.A. in Strategic Marketing from The University of Akron (2008) and a B.S.B.A. in Marketing Management from Youngstown State University (2005).
Brian’s research interests include marketing communications, consumer responses to mental imagery, digital and social media marketing, health behaviors, and social issues as they relate to marketing. His research has been published in journals such as the Journal of Advertising Research, Journal of Strategic Marketing, Journal of Product & Brand Management, Basic and Applied Social Psychology, and Journal of Marketing Management, among others.
Brian teaches Marketing Strategy in the Department of Marketing & Supply Chain Management. He currently serves as the Vice Chair of Membership Insights and Analytics for the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG).
Brian worked in the hospitality industry as a general manager for a full-service resort hotel. He also taught a variety of marketing courses as an assistant lecturer at The University of Akron.
Prachi Gala, Vice Chair of Special Events
Dr. Prachi Gala is an Assistant Professor of Marketing at Kennesaw State University. She earned her Ph.D. in Business Administration from the University of Mississippi. She also holds an M.B.A. in Marketing (2014) and a Bachelor’s degree in Information Technology Engineering (2010) from The University of Mumbai. She has also served as a Business Technology Analyst at Deloitte Consulting, India.
Prachi’s research interests include Marketing Strategy, Marketing-Management Interface, Top Management Team and Impact of Corporate Governance Factors on Marketing.
Some of her achievements include the William O. Bearden Doctoral Student Research Award, Best Paper in Marketing Strategy Track Award, 2016 AMA Sheth Doctoral Consortium Fellow and 2015 and 2017 SMA Doctoral Consortium Fellow.
She has presented her research at various conferences, such as the American Marketing Association (AMA) and Academy of Marketing Science (AMS). She serves as a member of the editorial review board for International Journal of Marketing and Sales Education. She regularly reviews for marketing conferences.
Prachi teaches Marketing Principles and Consumer Behavior in the Department of Marketing. She currently serves as the Vice Chair of Special Events for the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG).
Fatiha Boukouyen, Vice Chair of Global Outreach - Europe
Dr. Fatiha Boukouyen received her Ph.D. in Marketing from the University of Caen Normandy (France).
Her research interests are: Co-creation Platforms, Opportunism, Online Communities, Social Networks, Digital Marketing, Interactive Marketing, Participatory Marketing, Experiential Marketing, Consumer Behavior, User Behavior, Customer Experience, User Experience, Crowdsourcing, Value (Co)creation, Value (Co)destruction, Innovation, Psychology, Culture, Personality, Netnography, Qualitative Research, Quantitative Research.
She is currently a Library Monitor at the University of Caen Normandy.
Aqilah Jahari, Vice Chair of Global Outreach - Oceania
Dr. Aqilah Jahari is a lecturer in Marketing at Monash University. Prior to joining the faculty at Monash University, she was a lecturer in Marketing at Sunway University. She earned her Ph.D. from Monash University in 2018 and graduated from her alma mater with First Class Honours for her undergraduate studies.
Aqilah’s primary research interests lie in tourism marketing and consumer behaviour, with a specific focus on understanding the social psychology of consumers’ decision-making process. Committed to multi-disciplinary research, her passion for research is driven by drawing on theoretical lens from psychology and sociology disciplines to explore a phenomenon. Her research has been published in international conferences (e.g. AMA, SMA, EMAC), book chapters and refereed journals (e.g. Tourism Management, Tourism Recreation Research). In 2015, she was awarded a competitive research grant from Sumitomo Foundation to spearhead a research project on Muslim-friendly tourism.
Aqilah teaches Marketing Theory and Practice and Marketing Research Methods at Monash University. Her previous teaching portfolio also includes Applied Research Project and Advertising and Communication.
Ashley Hass, Vice Chair of Membership
Ashley Hass is a fourth-year Ph.D. Candidate in Marketing in the Rawls College of Business at Texas Tech University. She will join the faculty at the University of Portland in Fall 2022 as an Assistant Professor of Marketing. She holds a Master of Business Administration from St. Mary's University, San Antonio, Texas, and a Bachelor of Science in Business Administration from Polk State College, Winter Haven, Florida.
Her research interests include the intersection of digital marketing, online communities, and consumer behavior. Her research has been published in journals such as the Journal of Macromarketing, Journal of Consumer Marketing, and Marketing Education Review, among others.
Ashley teaches Digital Marketing and Consumer Behavior at Texas Tech University. Prior to academia, she worked as a director of operations for a collegiate volleyball team and youth volleyball club. Additionally, she worked for a small business resource center in San Antonio, Texas where she launched their social innovation lab.
Ashley currently serves as the Vice Chair of Communications for the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG).
Divya Ramachandran, Vice Chair of Marketing & Communications
Divya is a fifth-year doctoral candidate in marketing strategy at Georgia State University. She also holds a Master of Science in Marketing Research from Michigan State University, and an MBA in Marketing from S. P. Jain Institute of Management & Research, Mumbai, India. Prior to academia, she worked in sales and marketing, marketing research, and strategy in telecom, media, and banking sectors. Her research interests include the new-age technology – marketing interface, digital media, customer experience, and customer engagement. Her research has been published in journals such as the Journal of Business Research, International Journal of Research in Marketing, and Journal of Retailing.
Divya currently serves as the Vice Chair – Marketing and Communications of the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG). She has previously served as the Assistant Vice Chair of Online Engagement, Chair-Elect, and Chair of AMA Doctoral Student Special Interest Group (DocSIG).