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Marketing Higher Ed SIG

A Special Interest Group of the American Marketing Association

CURRENT OFFICERS

Select any photo to learn more or contact the officer. Also, if you would like to serve on our leadership board, please contact Dr. Yazdanparast.

Atefeh Yazdanparast, Chair

 

 

Dr. Atefeh Yazdanparast is an Associate Professor of Marketing and Mead Johnson Endowed Chair at the Schroeder School of Business Administration, University of Evansville. She earned her Ph.D. in Marketing with a minor in Business Anthropology from the University of North Texas (2012). She also holds a Master of Science in Marketing from Allameh Tabatabaie University, Tehran, Iran and a Bachelor of Science in Food Science and Engineering from Beheshti University, Tehran, Iran. 

 

Her research interests include social psychology of consumer decisions, interplay of technology and consumer behavior, and value co-creation. Her research has been published in journals such as the Journal of Consumer Psychology, Psychology & Marketing, Journal of Consumer Behavior, Transportation Journal, and International Journal of Logistics Management.

 

Atefeh teaches Consumer Behavior, Digital Marketing, and Marketing Research at the University of Evansville. Prior to academia, she was a credit specialist at the central credit department of a commercial bank where she conducted feasibility studies for credit applicants.

 

Atefeh currently serves as the Chair of the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG). She also serves on the review board for Journal of Consumer Psychology and Journal of International & Interdisciplinary Business Research.

Dr. Atefeh Yazdanparast
Dr. Mathew Joseph

Mathew Joseph, Vice Chair

 

Dr. Mathew Joseph is the Emil C.E. Jurica Distinguished Professor of Marketing at the Greehey School of Business, St. Mary's University. He earned his Ph.D. from the University of Waikato in New Zealand (1995). He also holds a Master of Business Administration degree and a Bachelor of General Studies from Southeast Missouri State University.


He is the author of a number of articles in the areas of cross-cultural marketing, service quality, marketing strategy, health care marketing, electronic marketing, service technology, international advertising and promotion, marketing to Asia and Latin American and marketing education.

 

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Dr. Alexa Fox

Alexa Fox, Vice Chair of Marketing & Communications

 

Dr. Alexa Fox is an Assistant Professor of Marketing at The University of Akron. She earned her Ph.D. in Business Administration (Marketing) from The University of Memphis, and her M.B.A. in Strategic Marketing and B.S.B.A. in International Business from The University of Akron.
 
Alexa’s research interests include digital marketing, user-generated content, consumer behavior, online privacy, physiological measurement of cognition and emotion, and linguistic analysis. Her work has appeared in various journals and book chapters, and she has presented at numerous refereed national conferences.
 
Alexa teaches Buyer Behavior in the Department of Marketing. Prior to joining the faculty at The University of Akron, she was an Assistant Professor of Marketing at Ohio University, where she was a Bruning Teaching Academy fellow and Faculty Advisor for the Consumer Research Center, the Orthodox Christian Fellowship, and the Christian Business Leaders. Alexa currently serves as the Vice Chair of Marketing & Communications for the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG).
 
Prior to academia, Alexa worked for strategic marketing and online marketing firms, as well as a nonprofit organization, where she conducted marketing research, created online copy, and developed marketing, social media, and branding strategies.

Devdeep Maity, Vice Chair of Member Relations

 

Dr. Devdeep Maity is an Assistant Professor in the College of Business at Delaware State University. He earned his Ph.D. in Marketing from Oklahoma State University. He earned his MBA in Marketing from SBS Swiss Business School, Zurich, Switzerland in collaboration with Alliance Business Academy (presently Alliance University), India. In addition, he received his Bachelor’s degree in Mechanical Engineering. He also has professional experience as a Business Analyst at a leading software firm in India.

 

His primary research domain is retailing strategy, with a focus on consumer and product relations. This includes topics on customer participation, product returns, and perceived ownership. Some of his achievements include the Phillips, Paul D. & Lois Doctoral Dissertation Award, 2013 AMA Sheth Doctoral Consortium Fellow, Outstanding Teaching Award at OSU. Other achievements include publication in Psychology and Marketing, presentations of scholarly papers at American Marketing Association (AMA), Academy of Marketing Science (AMS), and Association for Collegiate Marketing Educators (ACME). He has served as an academic reviewer for Journal of Retailing and Consumer Services and for several other marketing conferences.

 

He has taught and worked with more than five hundred students from diverse multicultural, multiethnic backgrounds and has served as a judge for various graduate and undergraduate level competitions. 

Brian Taillon, Vice Chair of Membership Insights and Analytics

 

Dr. Brian Taillon is an Assistant Professor of Marketing at the East Carolina University College of Business. He earned his Ph.D. in Business Administration (Marketing) from New Mexico State University (2017). He also holds an M.B.A. in Strategic Marketing from The University of Akron (2008) and a B.S.B.A. in Marketing Management from Youngstown State University (2005).

 

Brian’s research interests include advertising, consumer responses to mental imagery, consumer behavior, and retail.

 

Brian teaches Marketing Strategy in the Department of Marketing & Supply Chain Management. He currently serves as the Vice Chair of Membership Insights and Analytics for the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG). Also, Brian continues to volunteer with Mothers Against Drunk Driving (M.A.D.D.) to eliminate drunk driving, work he has been dedicated to for nearly two decades. 

 

Brian worked in the hospitality industry as a general manager for a full-service resort hotel. He also taught a variety of marketing courses as an assistant lecturer at The University of Akron.  

Dr. Brian Taillon

Prachi Gala, Vice Chair of Special Events

 

Prachi Gala is a Marketing Doctoral Candidate at University of Mississippi, The School of Business Administration. She holds an M.B.A. in Marketing (2014) and a Bachelor’s degree in Information Technology Engineering (2010) from The University of Mumbai. She has also served as a Business Technology Analyst at Deloitte Consulting, India.  

 

Prachi’s research interests include Marketing Strategy, Marketing-Management Interface, Top Management Team and Impact of Corporate Governance Factors on Marketing.

 

Some of her achievements include the William O. Bearden Doctoral Student Research Award, Best Paper in Marketing Strategy Track Award, 2016 AMA Sheth Doctoral Consortium Fellow and 2015 and 2017 SMA Doctoral Consortium Fellow.  

 

She has presented her research at various conferences, such as the American Marketing Association (AMA) and Academy of Marketing Science (AMS). She serves as a member of the editorial review board for International Journal of Marketing and Sales Education. She regularly reviews for marketing conferences.

 

Prachi teaches Marketing Principles and Consumer Behavior in the Department of Marketing. She currently serves as the Vice Chair of Special Events for the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG).

Dr. Brian Taillon