SIG SPECIAL SESSION Winter 2022

The Marketing for Higher Education SIG hosted a special doctoral student research session focusing on “The Future Trends in Consumer Behavior” at the 2022 Winter AMA conference (February 18-20 in Las Vegas, NV, in-person and virtual). The overall theme and specific topics of the special session are in line with an upcoming CFP for a special issue by the Journal of Consumer Behaviour. 


Papers accepted for the special research session were presented during the 2022 Winter AMA conference. Dr. Jacqueline Eastman, Journal of Consumer Behaviour co-editor, and special issue co-editors (Dr. Atefeh Yazdanparast and Dr. Prachi Gala) attended the doctoral student special research session and provided feedback to presenting authors. Moreover, the top papers were invited for consideration in the the special issue of the Journal of Consumer Behaviour. 

 

The special session was chaired by Drs. Prachi Gala and Brian Taillon. Papers presented were:

 

Virtual Session

Factors influencing purchase intention towards online private label

Mr. Sher Singh Yadav (India) - Rajiv Gandhi Institute of Petroleum Technology, Dr. Sanjay Kumar Kar (India) - JAIS

 

Segmenting omnichannel customer channel choices during channel switching behavior

Mr. Anh Nguyen (Vietnam) - RMIT Vietnam, Mr. Robert McClelland (Vietnam) - RMIT Vietnam, Mr. Nguyen Hoang Thuan (Vietnam) - RMIT Vietnam Anxious or Free: Ambivalence towards Digital Disconnection in Consumption » Ms. Yiwei Zhang (United Kingdom) - University of Edinburgh, Dr. Kirsten Cowan (United Kingdom) - University of Edinburgh, Dr. Ben Marder (United Kingdom) - University of Edinburgh

 

How Psychological and Financial Vulnerability Affect Financial Planning in a Post Crisis: The Case of COVID-19 Pandemic

Ms. Khulood Allanjawi (United Arab Emirates) - Ajman University, Dr. Atefeh Yazdanparast (United States) - Clark University, Dr. Yasser Alhenawi (United Arab Emirates) - Ajman University

In-person Session

#SocialMediaWellness: Exploring a Research Agenda for Healthy Social Media Consumption

Mrs. Breanne Mertz (United States) - Louisiana Tech University, Ms. Ashley Hass (United States) - Texas Tech University, Dr. Kelley Cours Anderson (United States) - College of Charleston, Dr. Timothy Kaskela (United States) - Oregon State University, Mr. Louis Zmich (United States) - Louisiana Tech University

 

The Dark Triad and Intentions for Responsible Consumption: A Prospect Theory Perspective

Ms. Kate Nicewicz (United States) - Kennesaw State University, Dr. Prachi Gala (United States) - Kennesaw State University

 

Brand Ressurection: The Role of Consumers’ Psychological Reactance in Social Media Activism

Mr. Fadi Almazyad (United States) - Worcester Polytechnic Institute, Dr. Purvi Shah (United States) - Worcester Polytechnic Institute, Dr. Eleanor T. Loiacono (United States) - The College of William and Mary

 

A Conceptual Model of Gender Identity in Consumer Behavior: A Self-Categorization and Identity Signaling Approach

Ms. Natalia Rogova (Germany) - Catholic University of EichstättIngolstadt, Prof. Shashi Matta (Germany) - Catholic University of Eichstätt-Ingolstadt, Germany

Best paper in session was awarded to: 

#SocialMediaWellness: Exploring a Research Agenda for Healthy Social Media Consumption

 

Best paper runner-up in session was awarded to: 

How Psychological and Financial Vulnerability Affect Financial Planning in a Post Crisis: The Case of COVID-19 Pandemic

 

Dr. Brian Taillon Dr. Prachi Gala Dr. Atefeh Yazdanparast Ashley Hass Kate Nicewicz Natalie Rogova Breanne Mertz

Check out our Facebook page to learn more about the

Special Session!

SIG SPECIAL SESSION SUMMER 2021

We are currently preparing plans to propose a Special Session for Summer 2021. Please check back soon for an update. In the meantime, check out some of our Special Sessions at previous Summer AMA conferences

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PREVIOUS SPECIAL SESSIONS

Summer AMA 2020

 

Ethics in Higher Education Marketing

The special session followed a moderated ivirtual panel format. Panelists included:
• Dr. O.C. Ferrell, Professor of Marketing and James T. Pursell, Sr. Eminent Scholar in Ethics and Director  
   of the Center for Ethical Organizational Cultures in the Harbert College of Business at Auburn University.
• Dr. Linda Ferrell, Professor of Marketing and Roth Family Professor of Marketing and Business Ethics in 
   the Harbert College of Business in the Harbert College of Business at Auburn University

 

The session was moderated by Dr. Alexa K. Fox, Associate Professor of Marketing, University of Akron
 

 

Summer AMA 2019

 

The Art and Science of University Branding

 

The special session followed a moderated interactive panel format. Panelists included:

• Dr. V. Kumar, Regents Professor; Richard and Susan Lenny Distinguished Chair in Marketing; and

   Executive Director, Center for Excellence in Brand and Customer Management, Robins College of

   Business, Georgia State University

• Dr. Francisco Guzman, Professor of Marketing, G. Brint Ryan College of Business at the University of

   North Texas and editor of the JPBM. (Also the session moderator)

• William Faust, Senior Partner, and CSO, Ologie Higher Ed Branding and Marketing

The session was moderated by Francisco Guzman, University of North Texas

Summer AMA 2018

 

 

Stakeholder Marketing in Higher Education

 

The special session followed a moderated interactive panel format. Panelists included:
• Sarah Ham, Director, Marketing and Communications – AACSB International
• Gary Huggins, Senior Director, Academic Initiatives, Direct Selling Education Foundation
• Mike Groth, Senior Brand Manager, International, Emerald Publishing
• Tawna Rathe, Senior Development Officer, D’Amore-McKim School of Business, Northeastern University
• Donna Sosnowski, Director, The Hoffman Family Undergraduate Center for Career Development, 

   Babson College

The session was moderated by Victoria Crittenden, Babson College

 

Summer AMA 2017

 

Is College Education Worth it? Re-Examining Higher Education Value

with a Special Focus on Business Schools

 

 

The special session followed a moderated interactive panel format. Panelists included:

  • Dr. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University.

  • Dr. Donald Bacon, Professor of Marketing, Daniels College of Business, University of Denver.

  • Dr. Martin Nunlee, Chair and Associate Professor, Business Administration Department, College of Business, Delaware State University.

  • Dr. Karen Flaherty, Associate Dean for Undergraduate Programs, William S. Spears Chair in Business and Associate Professor of Marketing, Oklahoma State University

 

The session was moderated by Atefeh Yazdanparast, University of Evansville 

 

 

Summer AMA 2016

 

Marketing of Higher Education to Millennials: Special Focus on Business Schools

 

The special session followed a moderated interactive panel format. Panelists included:

  • Dr. Erika H. James, Dean Goizueta Business School, Emory University.

  • Dr. Tim Renick, Vice Provost and Vice President for Enrollment Management and Student Success, Georgia State University

  • Dr. Rajdeep Grewal, The Townsend Family Distinguished Professor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill.

 

The session was moderated by Bridget Akinc, Carroll School of Management, Boston College.

 

 

Summer AMA 2015

 

Future Trends in Marketing of Higher Education: Special Focus on Business Schools

 

The special session followed a moderated interactive panel format. The panel members are listed below:

  • Dr. Michael Ahearne, Professor - C.T. Bauer Professor of Marketing and Executive Director, Sales Excellence Institute, Bauer College of Business, University of Houston.

  • Dr. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University.

  • Dr. Ravi Dhar, George Rogers Clark Professor of Management and Marketing and Director of the Center for Customer Insights, Yale School of Management, Yale University.

  • Dr. Donald Bacon, Professor of Marketing, Daniels College of Business, University of Denver.

 

The session was moderated by Bridget Akinc, Carroll School of Management, Boston College.