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Marketing Higher Ed SIG

A Special Interest Group of the American Marketing Association

SIG SPECIAL SESSION SUMMER 2020

We are currently preparing plans to propose a Special Session for Summer 2020. Please check back soon for an update. In the meantime, check out some of our Special Sessions at previous Summer AMA conferences. 

PREVIOUS SPECIAL SESSIONS

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Special Session!

Summer AMA 2019

 

The Art and Science of University Branding

 

The special session followed a moderated interactive panel format. Panelists included:

• Dr. V. Kumar, Regents Professor; Richard and Susan Lenny Distinguished Chair in Marketing; and 

   Executive Director, Center for Excellence in Brand and Customer Management, Robins College of

   Business, Georgia State University.

• Dr. Francisco Guzman, Professor of Marketing, G. Brint Ryan College of Business at the University of

   North Texas and editor of the JPBM. (Also the session moderator)

• William Faust, Senior Partner, and CSO, Ologie Higher Ed Branding and Marketing

The session was moderated by Francisco Guzman, University of North Texas

Summer AMA 2018

 

 

Stakeholder Marketing in Higher Education

 

The special session followed a moderated interactive panel format. Panelists included:
• Sarah Ham, Director, Marketing and Communications – AACSB International
• Gary Huggins, Senior Director, Academic Initiatives, Direct Selling Education Foundation
• Mike Groth, Senior Brand Manager, International, Emerald Publishing
• Tawna Rathe, Senior Development Officer, D’Amore-McKim School of Business, Northeastern University
• Donna Sosnowski, Director, The Hoffman Family Undergraduate Center for Career Development, 

   Babson College

The session was moderated by Victoria Crittenden, Babson College

 

Summer AMA 2017

 

Is College Education Worth it? Re-Examining Higher Education Value

with a Special Focus on Business Schools

 

 

The special session followed a moderated interactive panel format. Panelists included:

  • Dr. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University.

  • Dr. Donald Bacon, Professor of Marketing, Daniels College of Business, University of Denver.

  • Dr. Martin Nunlee, Chair and Associate Professor, Business Administration Department, College of Business, Delaware State University.

  • Dr. Karen Flaherty, Associate Dean for Undergraduate Programs, William S. Spears Chair in Business and Associate Professor of Marketing, Oklahoma State University

 

The session was moderated by Atefeh Yazdanparast, University of Evansville 

 

 

Summer AMA 2016

 

Marketing of Higher Education to Millennials: Special Focus on Business Schools

 

The special session followed a moderated interactive panel format. Panelists included:

  • Dr. Erika H. James, Dean Goizueta Business School, Emory University.

  • Dr. Tim Renick, Vice Provost and Vice President for Enrollment Management and Student Success, Georgia State University

  • Dr. Rajdeep Grewal, The Townsend Family Distinguished Professor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill.

 

The session was moderated by Bridget Akinc, Carroll School of Management, Boston College.

 

 

Summer AMA 2015

 

Future Trends in Marketing of Higher Education: Special Focus on Business Schools

 

The special session followed a moderated interactive panel format. The panel members are listed below:

  • Dr. Michael Ahearne, Professor - C.T. Bauer Professor of Marketing and Executive Director, Sales Excellence Institute, Bauer College of Business, University of Houston.

  • Dr. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University.

  • Dr. Ravi Dhar, George Rogers Clark Professor of Management and Marketing and Director of the Center for Customer Insights, Yale School of Management, Yale University.

  • Dr. Donald Bacon, Professor of Marketing, Daniels College of Business, University of Denver.

 

The session was moderated by Bridget Akinc, Carroll School of Management, Boston College.