To get all the benefits our SIG offers, please consider joining our SIG. With each membership to the American Marketing Association, you receive a complimentary membership to a SIG of your choice. Simply select Marketing for Higher Education as your SIG choice during renewal or sign-up. Alternatively, you may join additional SIGs for $20 each. To join our AMA SIG today, please call customer service at the American Marketing Association at 1-(800)-262-1150 or visit AMA online.