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Marketing Higher Ed SIG

A Special Interest Group of the American Marketing Association

The Marketing for Higher Education Special Interest Group (Higher Ed SIG) is an international group of marketing academics. Our principal mission is to encourage, support, develop and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.

With over 300 members, Marketing for Higher Education SIG provides a forum dedicated to all aspects of marketing for higher education by bridging the disciplines of marketing and higher education. We aim to identify and address the emerging issues challenging the higher education industry and invite experts to provide innovative solutions to enhance the ROI of higher education. Through special sessions, workshops, and calls for original research, our SIG acts as a vehicle for the advancement of knowledge and debate that stimulates further research and theory development in connection with the role of marketing in the management of universities worldwide.

 

Additionally, the Higher Ed SIG provides a forum dedicated to all aspects of marketing for higher education. We aim to bridge the disciplines of marketing and higher education and to address the emerging issues and debates concerning the role of marketing in policy making and the management of universities worldwide through rigorous research from all perspectives. The Higher Ed SIG acts as a vehicle for the advancement of knowledge and debate that stimulates further research and theory development in connection with the role of marketing for higher education.

 

As a Higher Ed SIG member:

 

1.    You will be updated with relevant news about events, conferences, special sessions, etc. via our        electronic Newsletters.

 

2.    You can network with other people who share your interests and learn about the best practices          and trends in marketing of higher education.

 

3.    You will be informed about the special issues, call for papers, etc. in the area of marketing for            higher education.

To learn more about our upcoming conference events, click here!

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