Based on recent project experience working with large and mid-size private universities, DefinedLogic will present a practical “how to guide” for using micro-segmentation and personas that enable more timely and personalized marketing. Linking digital marketing campaigns to contextual web experiences offers universities a chance to influence student decision-making throughout the multi-year engagement process from PSATs to acceptance.

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Featuring:

Gordon Forsyth
Brand Practice Lead, DefinedLogic

Dennis Warner
Brand Practice Lead, DefinedLogic