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Marketing Higher Ed SIG

A Special Interest Group of the American Marketing Association

MARKETING FOR HIGHER EDUCATION 

SUMMER 2019

Marketing for Higher Education SIG is pleased to offer a variety of exciting sessions at Summer AMA in Chicago this year. Please find our schedule below:

Friday, August 9 at 1:00 - 2:00 PM

Session: The Art and Science of University Branding (SIG Special Session)

Session Chair: Dr. Atefeh Yazdanparast, University of Evansville

Location: Room 9

 

Panelists:


• Dr. V. Kumar, Regents Professor; Richard and Susan Lenny Distinguished Chair in Marketing; and Executive Director, Center for Excellence in Brand and Customer Management, Robins College of Business, Georgia State University


• Rex Whisman, Chief Strategist, BrandED Consultants Group


• William Faust, Senior Partner, and CSO, Ologie Higher Ed Branding and Marketing Tawna Rathe, Senior Development Officer, D’Amore-McKim School of Business, Northeastern University
 

Saturday, August 10 

Marketing for Higher Education and Doc SIG Networking Dinner

Restaurant: Star of Siam Thai Cuisine

Time: 6:30 PM

Location:11 E Illinois St #1, Chicago, IL 60611  (A short 6-minute walk from host hotel)

Presentation of the Marketing for Higher Education SIG Lifetime Achievement Award


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Check out our Facebook page to learn more about the

Special Session!