Marketing for HigherEd SIG is excited about the many fun and exciting opportunities planned for Summer AMA 2018. This year, Marketing for Higher Ed SIG has its own Track! The Higher Ed Track will feature two sessions and a special session. Additionally, members can expect: an informal social for HigherEd SIG and DocSIG members on Saturday, August 11th at 6:30 PM at 5 Napkin Burger Restaurant, a special session on Friday, August 10th at 4:00 PM that considers stakeholders in marketing education, and the presentation of the HigherEd SIG Lifetime Achievement Award to Dr. A Parsuaraman. Please follow the link to RSVP for the Saturday evening dinner. For more information about our full Schedule for Summer AMA, click here!