Welcome to the Marketing for Higher Education Special Interest Group Official Website! Marketing for Higher Education is an international group of marketing academics affiliated with the American Marketing Association (AMA). Our principal mission is to encourage, support, develop, and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.
On this website you can read about our upcoming events, conferences, and special sessions, access our current and past newsletters, learn more about the benefits of joining our SIG, and receive information regarding the best practices and trends in marketing of higher education.
We look forward to hearing from you and receiving your suggestions to improve our efforts. If you are not a current SIG member, we look forward to welcoming you to our group and inviting you to our events. Please consider joining our SIG!
Atefeh Yazdanparast, Ph.D.
Marketing for Higher Education SIG Chair
Associate Professor of Marketing
Mead Johnson Endowed Chair in Business
Schroeder School of Business
University of Evansville


The Marketing for Higher Education Special Interest Group (Higher Ed SIG) is pleased to announce doctoral student grant opportunities! 

The SIG will offer eight (10) grants that include: (1) one-year American Marketing Association (AMA) membership and (2) one registration for the AMA Summer Educators’ Conference 2020. The total value of the grant is $264.


Applicants must be:


  • a current doctoral student enrolled in an AACSB accredited PhD program in marketing or business administration-marketing, and

  • able to provide proof of acceptance of a poster or competitive paper for presentation at the AMA Summer Educators’ Conference 2020. 

  • a current member of Higher Ed SIG. If not a current member, students must join the SIG before the end of June to receive the grant. (SIG membership is free for AMA members).


Applications must be in one pdf document including:
1.    Cover letter as to why the applicant would be an ideal recipient of the grant.
2.    Current curriculum vitae, including a list of publications and conference presentations.

All applications will be evaluated by the Higher Ed SIG Executive Board and must be received by Friday, May 15, 2020 at 5:00 PM EST.


To apply, please email one PDF to sig.highered@gmail.com. 


Please contact Atefeh Yazdanparast (ay42@evansville.edu) or Mathew Joseph (mjoseph4@stmarytx.edu) with any questions.

The winner will be notified by late June and must present their work at AMA Summer Educators’ Conference 2020.

We look forward to your application!



The Marketing for Higher Education Special Interest Group (Higher Ed SIG) welcomes applications for the Lifetime Achievement Award. This award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. For more details, please click here! 


The Marketing for Higher Ed SIG is pleased to announce that Dr. V. Kumar (VK) has been selected as the 2019 Lifetime Achievement Award recipient.


V. Kumar (VK) is the Regents Professor; Richard and Susan Lenny Distinguished Chair & Professor in Marketing; Executive Director, Center for Excellence in Brand and Customer Management; Director, Ph.D. program in Marketing, Georgia State University, J. Mack Robinson College of Business. VK’s research focuses on both rigor (developing new methods) and relevance (solving business problems). VK’s passion is to keep up with the evolution of the topics in business by contributing to the advancement of the marketing discipline.


To learn more about Dr. Kumar's achievements and the Marketing for Higher Ed SIG Lifetime Achievement Award, check out the full announcement here!


Check out some of the highlights from our past events at Summer AMA 2019 in Chicago and see what we have planned for Summer AMA 2020!

Our Latest Events

2020 Call for Nominations

We are seeking nominations for our

annual Lifetime Achievement Award

2020 Summer AMA Conference

Learn more about what we have planned

for the 2020 Summer AMA Conference

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Marketing Higher Ed SIG

A Special Interest Group of the American Marketing Association