Welcome to the Marketing for Higher Education Special Interest Group Official Website! Marketing for Higher Education is an international group of marketing academics affiliated with the American Marketing Association (AMA). Our principal mission is to encourage, support, develop, and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.
On this website you can read about our upcoming events, conferences, and special sessions, access our current and past newsletters, learn more about the benefits of joining our SIG, and receive information regarding the best practices and trends in marketing of higher education.
We look forward to hearing from you and receiving your suggestions to improve our efforts. If you are not a current SIG member, we look forward to welcoming you to our group and inviting you to our events. Please consider joining our SIG!
Atefeh Yazdanparast, Ph.D.
Marketing for Higher Education SIG Chair
Associate Professor of Marketing
School of Management
UPCOMING Webinar Series:
Preparation for International Job Market
Recent Webinar Series:
Successfully Navigating the Revision Process
AMA HigherEd SIG's 90-minute webinar on “Successfully Navigating the Revision Process”.
Learn how to revise a manuscript to enhance its contribution, language & tone needed in the response, how to avoid alienating #reviewers & #editors, how to clarify the enhancements to the paper, & how to handle methodological concerns. Revising a manuscript and addressing reviewers’ and editor(s)’ concerns can involve different skill sets than what was needed in developing the initial manuscript. In this webinar, two experienced Associate Editors will provide their insights on the strategy needed to navigate the revision process successfully. The topics covered will include how to revise a manuscript to enhance its contribution to the field, the language and tone needed in crafting the response, how to avoid alienating reviewers and editors, how to make it clear how the paper was enhanced, and how to handle methodological concerns.
Speakers: Park Thaichon, Ph.D. (Associate Professor of Marketing at University of Southern Queensland, Australia), Park Thaichon is an Associate Professor of Marketing at the University of Southern Queensland, and an Adjunct Associate Professor of Marketing at the Griffith Asia Institute, Griffith University. Park's research, teaching, and consulting focus on digital marketing, technology, relationship marketing, and consumer behaviour. He can be contacted at Park.Thaichon@usq.edu.au.
Rajesh Iyer, Ph.D. (Caterpillar Professor of Marketing and Department Chair; Director of International Business, Foster College of Business, Bradley University), Dr. Iyer is the Caterpillar Professor of Marketing at Bradley University. Dr. Iyer’s research is focused in the areas of consumer information search and decision-making, customer relationship marketing, societal issues in the business environment and global marketing. He is currently serving as an Associate Editor for the Journal of Consumer Behaviour. He can be contacted at firstname.lastname@example.org.
Check out our other webinars by visiting our YouTube Channel!
WINTER AMA 2023
HigherED SIG Special Session Papers
HigherEd SIG's Special Session at the 2023 Winter AMA Conference focused on doctoral research in consumer behavior.
Congratulations to Justin Sieow and Christina Kan from the University of Connecticut for winning the Best Paper Award and to Parth Salunke and Varsha Jain from MICA for winning the Best Runner-Up Paper for our track!
Also, a special thanks to Dr. Jackie Eastman, Co-Editor, Journal of Consumer Behaviour, and Dr. Rajesh Iyer, Associate Editor, for attending the sessions and providing their invaluable feedback to doctoral students.
As part of our partnership with the Journal of Consumer Behaviour, the special session at AMA is tied to JCB’s special issue "Marketing to Evolving Consumers: The Good, the Bad, and the Ugly".
For doctoral students who missed the opportunity, do check out the Call for Papers (bit.ly/JCB-CFP-EvolvingConsumers) for more information. You can also reach out to special guest co-editors, Dr. Aqilah Jahari and Dr. Ashley Hass.
The deadline is August 15, 2023.
2022 LIFETIME ACHIEVEMENT AWARD
Congratulations, Dr. Shelby Hunt, recipient of the 2022 HigherEd SIG Lifetime Achievement Award!
The American Marketing Association Marketing for Higher Education Special Interest Group (HigherEd SIG) announced Dr. Shelby D. Hunt as the 2022 recipient of the Lifetime Achievement Award.
The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline.
This year, we presented the award posthumously to Dr. Shelby D. Hunt who passed away recently and had a profound impact on the marketing field for several decades. The HigherEd SIG mourns the unfortunate passing away of Dr. Hunt. The award was presented to the Texas Tech University faculty at the AMA Summer Educators’ Conference in August.
Here is a link to the full announcement.
Marketing for HigherEd and DocSIG Networking Dinner
Marketing for Higher Ed SIG was pleased to host members of DocSIG for a networking reception during Summer AMA. This event is always a highlight and this year was no exception. Members of the SIGs were able to reconnect with familiar faces and meet new friends!
CALL FOR 2023 SUMMER AMA
DOCTORAL STUDENT GRANTS
The Marketing for Higher Education Special Interest Group (HigherEd SIG) is pleased to announce doctoral student conference grant opportunities in 2023!
The SIG will offer up to five (5) grants that include: (1) one-year American Marketing Association (AMA) membership and (2) one early bird student registration for the AMA Summer Educators’ Conference 2023. Additional grants may be offered subject to budget approval.
Applicants must be:
a current doctoral student enrolled in an AACSB accredited PhD program in marketing or business administration-marketing.
able to provide proof of acceptance of a competitive paper for presentation at the AMA Summer Educators’ Conference 2023.
a current member of Higher Ed SIG. If not a current member, must join the SIG before the end of June to receive the grant. (SIG membership is free for all AMA members).
Applications must be in one pdf document including:
Cover letter as to why the applicant would be an ideal recipient of the grant.
Current curriculum vitae, including a list of publications and conference presentations.
Proof of acceptance of the competitive paper.
All applications will be evaluated by the Higher Ed SIG Executive Board and must be received by Wednesday, May 31, 2023 at 5:00 PM EST. To apply, please email one PDF including all required document to email@example.com. Incomplete applications will not be reviewed.
Please contact Mathew Joseph (firstname.lastname@example.org) with any questions.
Winners will be notified by late June. We look forward to your application!
CALL FOR 2023 LIFETIME ACHIEVEMENT AWARD
The Marketing for Higher Education Special Interest Group (Higher Ed SIG) welcomes applications for the Lifetime Achievement Award. This award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Nominees (self-nominees welcomed) must meet the following criteria:
Be a tenured marketing faculty member in good standing at an AACSB accredited university.
Demonstrate commitment and achievements related to improving higher education in marketing.
Be a member of the American Marketing Association (AMA) at the time of application.
Applications must be in one pdf document including:
Cover letter as to why the nominee would be an ideal recipient of the award.
Current curriculum vitae.
All applications will be evaluated by a panel of three (3) marketing scholar judges and must be received by Tuesday, May 30, 2023 at 5:00 PM EST. To apply, please email one pdf document to email@example.com.
Please contact Divya Ramachandran (firstname.lastname@example.org) or Mathew Joseph (email@example.com) with any questions.
The winner will receive a plaque at the 2023 AMA Summer Educators’ Conference. The winner will be notified by early July and should join the HigherEd SIG if not a current member (SIG membership is free for AMA members). The winner will also be invited to the HigherEd SIG dinner reception at the 2023 AMA Summer Conference.
We look forward to your application!
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