Welcome to the Marketing for Higher Education Special Interest Group Official Website! Marketing for Higher Education is an international group of marketing academics affiliated with the American Marketing Association (AMA). Our principal mission is to encourage, support, develop, and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.
On this website you can read about our upcoming events, conferences, and special sessions, access our current and past newsletters, learn more about the benefits of joining our SIG, and receive information regarding the best practices and trends in marketing of higher education.
We look forward to hearing from you and receiving your suggestions to improve our efforts. If you are not a current SIG member, we look forward to welcoming you to our group and inviting you to our events. Please consider joining our SIG!
Atefeh Yazdanparast, Ph.D.
Marketing for Higher Education SIG Chair
Associate Professor of Marketing
School of Management
Clark University

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HigherEd SIG's Special Session at the 2022 Summer AMA Conference focused on Diversity, Equity, and Inclusion in Higher Education.

Our Panelists included:

Dr. Wanda M. Costen (Dean, Smith School of Business at Queen's University, Canada)

Dr. Samantha N. N. Cross (Associate Professor of Marketing, Debbie and Jerry Ivy College of Business at Iowa State University)

Dr. Anthony C. Hood (Executive Vice President and Chief Diversity, Equity, and Inclusion Officer for First Horizon Bank)

Session Moderator:

Chris Cole (Director of DEI & Community Engagement at American Marketing Association)




Congratulations, Dr. Shelby Hunt, recipient of the 2022 HigherEd SIG Lifetime Achievement Award!


The American Marketing Association Marketing for Higher Education Special Interest Group (HigherEd SIG) announced Dr. Shelby D. Hunt as the 2022 recipient of the Lifetime Achievement Award.


The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline.


This year, we presented the award posthumously to Dr. Shelby D. Hunt who passed away recently and had a profound impact on the marketing field for several decades. The HigherEd SIG mourns the unfortunate passing away of Dr. Hunt. The award was presented to the Texas Tech University faculty at the AMA Summer Educators’ Conference in August.

Here is a link to the full announcement.



Marketing for HigherEd and DocSIG Networking Dinner

Marketing for Higher Ed SIG was pleased to host members of DocSIG for a networking reception during Summer AMA. This event is always a highlight and this year was no exception. Members of the SIGs were able to reconnect with familiar faces and meet new friends!



Marketing for HigherEd SIG offered student grants for Summer AMA. Recipients of the 2022 HigherEd SIG Doctoral Student Grants included:


Melanie Moore Koskie, Louisiana Tech University 
Chu-Yen Pai, Texas Tech University
Nuket Serin, Florida International University 
Sphurti Sewak, Florida International University
Bharat Vaishnav, McMaster University


Congratulations to all our grant recipients!

HigherED SIG Special Session Papers

The Marketing for Higher Education SIG would like to call for submissions for a special research session
focusing on “Marketing to Evolving Consumers: The Good, The Bad, and The Ugly” at the 2023 Winter
AMA conference (February 10-12 in Nashville, TN, in-person and virtual).


The deadline for submission to the HigherEd SIG special research session is October 07, 2022. Submissions will be blind reviewed and the authors will be notified whether their paper will be included in the special session by mid-November. The best paper will receive an award from the HigherEd SIG at the 2023 Winter AMA conference. 

Please click here for full details.


The Marketing for Higher Education Special Interest Group (Higher Ed SIG) welcomes applications for the Lifetime Achievement Award. This award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Nominees (self-nominees welcomed) must meet the following criteria:

•    Be a tenured marketing faculty member in good standing at an AACSB university.
•    Demonstrate commitment and achievements related to improving higher education in marketing.
•    Be a member of the American Marketing Association (AMA) at the time of application.

Applications must be in one pdf document including:

1.    Cover letter as to why the nominee would be an ideal recipient of the award.
2.    Current curriculum vitae.

All applications will be evaluated by a panel of three (3) marketing scholar judges and must be received by Monday, May 29, 2023, at 5:00 PM EST. To apply, please email one pdf document to sig.highered@gmail.com

Please contact Divya Ramachandran (dramachandran1@gsu.edu) or Mathew Joseph (mjoseph4@stmarytx.edu) with any questions.

The winner will receive a plaque at the 2023 AMA Summer Educators’ Conference. The winner will be notified by early July and should join the Higher Ed SIG if not a current member (SIG membership is free for AMA members).

We look forward to your application!

Divya Ramachandran, Vice Chair of Marketing and Communications, HigherEd SIG
Mathew Joseph, Vice Chair of Planning, HigherEd SIG

Find the Latest News Here: HigherED SIG Newsletter

Our Latest Events

2023 Call for Nominations

We are seeking nominations for our

annual Lifetime Achievement Award

2023 Summer AMA Conference

Learn more about what we have planned

for the 2023 Summer AMA Conference

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