Welcome to the Marketing for Higher Education Special Interest Group Official Website! Marketing for Higher Education is an international group of marketing academics affiliated with the American Marketing Association (AMA). Our principal mission is to encourage, support, develop, and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.
On this website you can read about our upcoming events, conferences, and special sessions, access our current and past newsletters, learn more about the benefits of joining our SIG, and receive information regarding the best practices and trends in marketing of higher education.
We look forward to hearing from you and receiving your suggestions to improve our efforts. If you are not a current SIG member, we look forward to welcoming you to our group and inviting you to our events. Please consider joining our SIG!
Atefeh Yazdanparast, Ph.D.
Marketing for Higher Education SIG Chair
Associate Professor of Marketing
School of Management
Clark University


The Marketing for Higher Education Special Interest Group (Higher Ed SIG) is pleased to announce the winners of the doctoral student grant opportunities for the Summer AMA Educators' Conference! 

Congratulations to:
•    Samantha Galvan (University of Texas San Antonio)
•    Lorena García-Ramón (University of Texas Rio Grande Valley)
•    Hossein Hashemi (University of Massachusetts)
•    Kaushik Jayaram (University of Georgia)
•    Riley Krotz (University of Tennessee)
•    Valeria Penttinen (Hanken School of Economics)
•    Nuket Serin (Florida International University)
•    Jack Tong (Temple University)
•    Hao Wang (University of South Florida)
•    Nathan Warren (University of Oregon)


The HigherEd SIG is proud to support the professional development of marketing doctoral students!

Stay in Touch with the HigherEd SIG:

Facebook: https://www.facebook.com/HigherEdSIG/
Twitter: https://twitter.com/amahigheredsig
LinkedIn: https://www.linkedin.com/groups/8425741/



The Marketing for Higher Education Special Interest Group (Higher Ed SIG) welcomes applications for the Lifetime Achievement Award. This award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. For more details, please click here! 


The Marketing for Higher Ed SIG is pleased to announce that Dr. V. Kumar (VK) has been selected as the 2019 Lifetime Achievement Award recipient.


V. Kumar (VK) is the Regents Professor; Richard and Susan Lenny Distinguished Chair & Professor in Marketing; Executive Director, Center for Excellence in Brand and Customer Management; Director, Ph.D. program in Marketing, Georgia State University, J. Mack Robinson College of Business. VK’s research focuses on both rigor (developing new methods) and relevance (solving business problems). VK’s passion is to keep up with the evolution of the topics in business by contributing to the advancement of the marketing discipline.


To learn more about Dr. Kumar's achievements and the Marketing for Higher Ed SIG Lifetime Achievement Award, check out the full announcement here!


Check out some of the highlights from our past events at Summer AMA 2019 in Chicago and see what we have planned for Summer AMA 2020!

Our Latest Events

2020 Call for Nominations

We are seeking nominations for our

annual Lifetime Achievement Award

2020 Summer AMA Conference

Learn more about what we have planned

for the 2020 Summer AMA Conference

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Marketing Higher Ed SIG

A Special Interest Group of the American Marketing Association