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Welcome to the Marketing for Higher Education Special Interest Group Official Website! Marketing for Higher Education is an international group of marketing academics affiliated with the American Marketing Association (AMA). Our principal mission is to encourage, support, develop, and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.
On this website you can read about our upcoming events, conferences, and special sessions, access our current and past newsletters, learn more about the benefits of joining our SIG, and receive information regarding the best practices and trends in marketing of higher education.
We look forward to hearing from you and receiving your suggestions to improve our efforts. If you are not a current SIG member, we look forward to welcoming you to our group and inviting you to our events. Please consider joining our SIG!
Atefeh Yazdanparast, Ph.D.
Marketing for Higher Education SIG Chair
Associate Professor of Marketing
School of Management
Clark University

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Marketing for Higher Education SIG is pleased to offer a variety of calls for awards, grants, and special sessions. Please review the following opportunities:


Marketing for Higher Education SIG offers a variety of special programming, including timely and insightful virtual webinar sessions and podcasts on important topics in marketing and marketing research. Please consider following us on social media so you don't miss any announcements about our scheduled sessions. Checkout our special programming here: 

Our Latest Events

2024 Call for Nominations

We are seeking nominations for our

annual Lifetime Achievement Award

AMA Conference Programming

Check out our Calls for more about what we have planned for the next conference

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