WELCOME!

 

 

Welcome to the Marketing for Higher Education Special Interest Group Official Website! Marketing for Higher Education is an international group of marketing academics affiliated with the American Marketing Association (AMA). Our principal mission is to encourage, support, develop, and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.
 
On this website you can read about our upcoming events, conferences, and special sessions, access our current and past newsletters, learn more about the benefits of joining our SIG, and receive information regarding the best practices and trends in marketing of higher education.
 
We look forward to hearing from you and receiving your suggestions to improve our efforts. If you are not a current SIG member, we look forward to welcoming you to our group and inviting you to our events. Please consider joining our SIG!
 
Atefeh Yazdanparast, Ph.D.
Marketing for Higher Education SIG Chair
Associate Professor of Marketing
School of Management
Clark University

Dr. Atefeh Yazdanparast

CALL FOR APPLICATIONS FOR SUMMER AMA DOCTORAL STUDENT GRANTS

The Marketing for Higher Education Special Interest Group (Higher Ed SIG) is pleased to announce doctoral student grant opportunities in 2022! 


The SIG will offer ten (10) grants that include: (1) one-year American Marketing Association (AMA) membership and (2) one early bird registration for the AMA Summer Educators’ Conference 2022. Additional grants may be offered subject to budget approval.
 

Applicants must be:

  • a current doctoral student enrolled in an AACSB accredited PhD program in marketing or business administration-marketing, and

  • able to provide proof of acceptance of a poster or competitive paper for presentation at the AMA Summer Educators’ Conference 2022. 

  • a current member of Higher Ed SIG. If not a current member, must join the SIG before the end of June to receive the grant. (SIG membership is free for AMA members).

Applications must be in one pdf document including:
1.    Cover letter as to why the applicant would be an ideal recipient of the grant.
2.    Current curriculum vitae, including a list of publications and conference presentations.
3.    Proof of acceptance of the poster/competitive paper.

 

All applications will be evaluated by the Higher Ed SIG Executive Board and must be received by Friday, June 3, 2022 at 5:00 PM EST. To apply, please email one PDF to sig.highered@gmail.com
 

Please contact Mathew Joseph (mjoseph4@stmarytx.edu) with any questions.
Winners will be notified by late June.

 

We look forward to your application!
 

CALL FOR 2022 LIFETIME ACHIEVEMENT AWARD

The Marketing for Higher Education Special Interest Group (Higher Ed SIG) welcomes applications for the Lifetime Achievement Award. This award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Nominees (self-nominees welcomed) must meet the following criteria:


•    Be a tenured marketing faculty member in good standing at an AACSB university.
•    Demonstrate commitment and achievements related to improving higher education in marketing.
•    Be a member of the American Marketing Association (AMA) at the time of application.


Applications must be in one pdf document including:


1.    Cover letter as to why the nominee would be an ideal recipient of the award.
2.    Current curriculum vitae.


All applications will be evaluated by a panel of three (3) marketing scholar judges and must be received by Monday, May 30, 2022, at 5:00 PM EST. To apply, please email one pdf document to sig.highered@gmail.com


Please contact Divya Ramachandran (dramachandran1@gsu.edu) or Mathew Joseph (mjoseph4@stmarytx.edu) with any questions.


The winner will receive a plaque at the 2022 AMA Summer Educators’ Conference. The winner will be notified by early July and should join the Higher Ed SIG if not a current member (SIG membership is free for AMA members).


We look forward to your application!


Divya Ramachandran, Vice Chair of Marketing and Communications, HigherEd SIG
Mathew Joseph, Vice Chair of Planning, HigherEd SIG

Find the Latest News Here: HigherED SIG Newsletter

2021 LIFETIME ACHIEVEMENT AWARD

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Congratulations, Drs. Victoria Crittenden and Deborah Spake, recipients of the 2021 HigherEd SIG Lifetime Achievement Award!

 

The Marketing for Higher Ed SIG is pleased to announce that Dr. Victoria Crittenden and Dr. Deborah Spake have been selected as the 2021 Lifetime Achievement Award recipients.

 

Victoria L. Crittenden is Professor of Marketing and Peter M. Black Endowed Faculty Scholar at Babson College (USA). Vicky is editor of Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success published by Emerald Group Publishing in 2019 and a co-author of Direct Selling: A Global and Social Business Model forthcoming at Business Expert Press. Additionally, she serves as editor of the Journal of Marketing Education. Her research interests are vast but focus currently on entrepreneurship, digitalization, and direct selling, and she has published in journals such as the Journal of the Academy of Marketing Science, Entrepreneurship Theory & Practice, Journal of Business Research, Psychology & Marketing, Marketing Letters, Sloan Management Review, Business Horizons, and Journal of Marketing Education. Amongst many awards and honors, more recently Vicky received the AMS CUTCO/Vector Distinguished Marketing Educator Award in 2021 and the Circle of Honor award from the Direct Selling Education Foundation in 2019.

Deborah F. Spake is Dean of the College of Business Administration and Professor of Marketing at Kent State University.  Deborah serves on the Initial Accreditation Committee (IAC) for AACSB, co-created the Seminar for New Associate Deans offered by AACSB, and regularly chairs or serves on AACSB peer review teams. Deborah has previously served as President of the MidAmerican Business Deans Association and past-Executive Director of the Society for Marketing Advances. She completed the Institute for Educational Management (IEM) certificate program at Harvard and has contributed to higher education research on topics related to university branding, student satisfaction, and service-learning

The HigherEd SIG is pleased to offer this award to Dr. Crittenden and Dr. Spake, who have made significant contributions to the literature and have been supporters of the Higher Ed SIG. They will be presented with the award at the AMA Summer Educators’ Conference in August. 

Our Latest Events

2021 Call for Nominations

We are seeking nominations for our

annual Lifetime Achievement Award

2021 Summer AMA Conference

Learn more about what we have planned

for the 2021 Summer AMA Conference

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