LIFETIME ACHIEVEMENT AWARD

The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Each year, HigherED SIG calls for nominations for this distinct honor. Nominations are collected and then a thorough review is conducted by a panel of judges. The winner is announced at the Summer AMA Conference. See below for more information on nominating  

Congratulations, Drs. Victoria Crittenden and Deborah Spake, recipients of the 2021 HigherEd SIG Lifetime Achievement Award!

 

The Marketing for Higher Ed SIG is pleased to announce that Dr. Victoria Crittenden and Dr. Deborah Spake have been selected as the 2021 Lifetime Achievement Award recipients.

 

Victoria L. Crittenden is Professor of Marketing and Peter M. Black Endowed Faculty Scholar at Babson College (USA). Vicky is editor of Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success published by Emerald Group Publishing in 2019 and a co-author of Direct Selling: A Global and Social Business Model forthcoming at Business Expert Press. Additionally, she serves as editor of the Journal of Marketing Education. Her research interests are vast but focus currently on entrepreneurship, digitalization, and direct selling, and she has published in journals such as the Journal of the Academy of Marketing Science, Entrepreneurship Theory & Practice, Journal of Business Research, Psychology & Marketing, Marketing Letters, Sloan Management Review, Business Horizons, and Journal of Marketing Education. Amongst many awards and honors, more recently Vicky received the AMS CUTCO/Vector Distinguished Marketing Educator Award in 2021 and the Circle of Honor award from the Direct Selling Education Foundation in 2019.

Deborah F. Spake is Dean of the College of Business Administration and Professor of Marketing at Kent State University.  Deborah serves on the Initial Accreditation Committee (IAC) for AACSB, co-created the Seminar for New Associate Deans offered by AACSB, and regularly chairs or serves on AACSB peer review teams. Deborah has previously served as President of the MidAmerican Business Deans Association and past-Executive Director of the Society for Marketing Advances. She completed the Institute for Educational Management (IEM) certificate program at Harvard and has contributed to higher education research on topics related to university branding, student satisfaction, and service-learning

The HigherEd SIG is pleased to offer this award to Dr. Crittenden and Dr. Spake, who have made significant contributions to the literature and have been supporters of the Higher Ed SIG. They will be presented with the award at the AMA Summer Educators’ Conference in August. 

 

Dr. Victoria Crittenden, 2021 Marketing for Higher Ed SIG Lifetime Achievement Award recipient

Dr. Deborah Spake, 2021 Marketing for Higher Ed SIG Lifetime Achievement Award recipient

CALL FOR NOMINATIONS

LIFETIME ACHIEVEMENT AWARD

2022 Call for Nominations for the Lifetime Achievement Award

 

The Marketing for Higher Education Special Interest Group (Higher Ed SIG) welcomes applications for the Lifetime Achievement Award. This award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Nominees (self-nominees welcomed) must meet the following criteria:

 

  • Be a tenured marketing faculty member in good standing at an AACSB university.

  • Demonstrate commitment and achievements related to improving higher education in marketing.

  • Be a member of the American Marketing Association (AMA) at the time of application.

 

Applications must be in one pdf document including:

  1. Cover letter as to why the nominee would be an ideal recipient of the award.

  2. Current curriculum vitae.


All applications will be evaluated by a panel of three (3) marketing scholar judges and must be received by Friday, April 29, 2022, at 5:00 PM EST. To apply, please email one pdf document to sig.highered@gmail.com.

 

Please contact Alexa Fox (aks33@uakron.edu) or Mathew Joseph (mjoseph4@stmarytx.edu) with any questions.

 

The winner will receive a plaque at the 2022 AMA Summer Educators’ Conference. The winner will be notified by late May and should be a member of Higher Ed SIG. If not a current member, the winner must join the SIG before the conference (SIG membership is free for AMA members). The winner should also be present at the conference in order to receive the award.

 

We look forward to your application!

 

Past Recipients:

2021  Dr. Victoria Crittenden, Professor of Marketing, Babson College

2021  Dr. Deborah Spake, Dean, College of Business Administration, Kent State University

2019  Dr. V. Kumar (VK), Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing at Georgia State University

2018  Dr. A. Parasuraman ("Parsu"), Professor and James W. McLamore Chair in Marketing at University of Miami

2017  Dr. Mathew Joseph, Emil C.E. Jurica Distinguished Professor of Marketing at St. Mary’s University

2016  Dr. Donald Bacon, Professor of Marketing for the Daniels College of Business at the University of Denver

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Dr. Atefeh Yazdanparast presents Dr. V. Kumar with the 2019 Marketing for Higher Education Lifetime Achievement Award 

 

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Dr. Atefeh Yazdanparast presents Dr. A. Parasuraman with the 2018 Marketing for Higher Education Lifetime Achievement Award 

 

Dr. Atefeh Yazdanparast presents Dr. Mathew Joseph with the 2017 Marketing for Higher Education Lifetime Achievement Award 

 

Dr. Atefeh Yazdanparast Dr. Donald Bacon

Dr. Atefeh Yazdanparast presents Dr. Donald Bacon with the 2016 Marketing for Higher Ed Lifetime Achievement Award