LIFETIME ACHIEVEMENT AWARD
The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Each year, HigherED SIG calls for nominations for this distinct honor. Nominations are collected and then a thorough review is conducted by a panel of judges. The winner is announced at the Summer AMA Conference. See below for more information on nominating
Congratulations, Drs. Victoria Crittenden and Deborah Spake, recipients of the 2021 HigherEd SIG Lifetime Achievement Award!
The Marketing for Higher Ed SIG is pleased to announce that Dr. Victoria Crittenden and Dr. Deborah Spake have been selected as the 2021 Lifetime Achievement Award recipients.
Victoria L. Crittenden is Professor of Marketing and Peter M. Black Endowed Faculty Scholar at Babson College (USA). Vicky is editor of Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success published by Emerald Group Publishing in 2019 and a co-author of Direct Selling: A Global and Social Business Model forthcoming at Business Expert Press. Additionally, she serves as editor of the Journal of Marketing Education. Her research interests are vast but focus currently on entrepreneurship, digitalization, and direct selling, and she has published in journals such as the Journal of the Academy of Marketing Science, Entrepreneurship Theory & Practice, Journal of Business Research, Psychology & Marketing, Marketing Letters, Sloan Management Review, Business Horizons, and Journal of Marketing Education. Amongst many awards and honors, more recently Vicky received the AMS CUTCO/Vector Distinguished Marketing Educator Award in 2021 and the Circle of Honor award from the Direct Selling Education Foundation in 2019.
Deborah F. Spake is Dean of the College of Business Administration and Professor of Marketing at Kent State University. Deborah serves on the Initial Accreditation Committee (IAC) for AACSB, co-created the Seminar for New Associate Deans offered by AACSB, and regularly chairs or serves on AACSB peer review teams. Deborah has previously served as President of the MidAmerican Business Deans Association and past-Executive Director of the Society for Marketing Advances. She completed the Institute for Educational Management (IEM) certificate program at Harvard and has contributed to higher education research on topics related to university branding, student satisfaction, and service-learning
The HigherEd SIG is pleased to offer this award to Dr. Crittenden and Dr. Spake, who have made significant contributions to the literature and have been supporters of the Higher Ed SIG. They will be presented with the award at the AMA Summer Educators’ Conference in August.
Dr. Victoria Crittenden, 2021 Marketing for Higher Ed SIG Lifetime Achievement Award recipient
Dr. Deborah Spake, 2021 Marketing for Higher Ed SIG Lifetime Achievement Award recipient
CALL FOR NOMINATIONS
LIFETIME ACHIEVEMENT AWARD
2022 Call for Nominations for the Lifetime Achievement Award
The Marketing for Higher Education Special Interest Group (Higher Ed SIG) welcomes applications for the Lifetime Achievement Award. This award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Nominees (self-nominees welcomed) must meet the following criteria:
• Be a tenured marketing faculty member in good standing at an AACSB university.
• Demonstrate commitment and achievements related to improving higher education in marketing.
• Be a member of the American Marketing Association (AMA) at the time of application.
Applications must be in one pdf document including:
1. Cover letter as to why the nominee would be an ideal recipient of the award.
2. Current curriculum vitae.
All applications will be evaluated by a panel of three (3) marketing scholar judges and must be received by Monday, May 30, 2022, at 5:00 PM EST. To apply, please email one pdf document to firstname.lastname@example.org.
The winner will receive a plaque at the 2022 AMA Summer Educators’ Conference. The winner will be notified by early July and should join the Higher Ed SIG if not a current member (SIG membership is free for AMA members).
We look forward to your application!
Divya Ramachandran, Vice Chair of Marketing and Communications, HigherEd SIG
Mathew Joseph, Vice Chair of Planning, HigherEd SIG
2021 Dr. Victoria Crittenden, Professor of Marketing, Babson College
2021 Dr. Deborah Spake, Dean, College of Business Administration, Kent State University
2019 Dr. V. Kumar (VK), Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing at Georgia State University
2018 Dr. A. Parasuraman ("Parsu"), Professor and James W. McLamore Chair in Marketing at University of Miami
2017 Dr. Mathew Joseph, Emil C.E. Jurica Distinguished Professor of Marketing at St. Mary’s University
2016 Dr. Donald Bacon, Professor of Marketing for the Daniels College of Business at the University of Denver
Dr. Atefeh Yazdanparast presents Dr. V. Kumar with the 2019 Marketing for Higher Education Lifetime Achievement Award
Dr. Atefeh Yazdanparast presents Dr. A. Parasuraman with the 2018 Marketing for Higher Education Lifetime Achievement Award
Dr. Atefeh Yazdanparast presents Dr. Mathew Joseph with the 2017 Marketing for Higher Education Lifetime Achievement Award
Dr. Atefeh Yazdanparast presents Dr. Donald Bacon with the 2016 Marketing for Higher Ed Lifetime Achievement Award