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Marketing Higher Ed SIG

A Special Interest Group of the American Marketing Association

LIFETIME ACHIEVEMENT AWARD

The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Each year, HigherED SIG calls for nominations for this distinct honor. Nominations are collected and then a thorough review is conducted by a panel of judges. The winner is announced at the Summer AMA Conference. See below for more information on nominating  

Congratulations, Dr. V. Kumar, recipient of the 2019 HigherEd SIG Lifetime Achievement Award!

 

The Marketing for Higher Ed SIG is pleased to announce that Dr. V. Kumar (VK) has been selected as the 2019 Lifetime Achievement Award recipient.

 

V. Kumar (VK) is the Regents Professor; Richard and Susan Lenny Distinguished Chair & Professor in Marketing; Executive Director, Center for Excellence in Brand and Customer Management; Director, Ph.D. program in Marketing, Georgia State University, J. Mack Robinson College of Business. VK’s research focuses on both rigor (developing new methods) and relevance (solving business problems). VK’s passion is to keep up with the evolution of the topics in business by contributing to the advancement of the marketing discipline. VK has also been honored in multiple countries with prestigious awards and fellowships including the Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; Distinguished Fellow, Indian School of Business, India; Fellow, Hagler Institute for Advanced Study, TAMU, College Station, Texas; and Distinguished Fellow, MICA, India. Finally, VK enjoys playing tennis and basketball to relieve his stress. 

 

The HigherEd SIG is pleased to offer this award to Dr. Kumar, who has made significant contributions to the literature and has been a supporter of the Higher Ed SIG. He will be presented with the award at the AMA Summer Educators’ Conference in Chicago in August. 

 

Dr. V. Kumar (VK), the 2019 Marketing for Higher Ed SIG Lifetime Achievement Award recipient

CALL FOR NOMINATIONS

LIFETIME ACHIEVEMENT AWARD

2020 Call for Nominations for the Lifetime Achievement Award

 

The Marketing for Higher Education Special Interest Group (Higher Ed SIG) welcomes applications for the Lifetime Achievement Award. This award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. Nominees (self-nominees welcomed) must meet the following criteria:

 

  • Be a tenured marketing faculty member in good standing at an AACSB university.

  • Demonstrate commitment and achievements related to improving higher education in marketing.

  • Be a member of the American Marketing Association (AMA) at the time of application.

 

Applications must be in one pdf document including:

  1. Cover letter as to why the nominee would be an ideal recipient of the award.

  2. Current curriculum vitae.


All applications will be evaluated by a panel of three (3) marketing scholar judges and must be received by April 30, 2020 at 5:00 PM EST. To apply, please email one pdf document to sig.highered@gmail.com.

 

Please contact Alexa Fox (aks33@uakron.edu) or Mathew Joseph (mjoseph4@stmarytx.edu) with any questions.

 

The winner will receive a plaque at the 2020 AMA Summer Educators’ Conference. The winner will be notified by late May and should be present at the conference in order to receive the award.

 

We look forward to your application!

 

Past Recipients:

2019  Dr. V. Kumar (VK), Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing at Georgia State University

2018  Dr. A. Parasuraman ("Parsu"), Professor and James W. McLamore Chair in Marketing at University of Miami

2017  Dr. Mathew Joseph, Emil C.E. Jurica Distinguished Professor of Marketing at St. Mary’s University

2016  Dr. Donald Bacon, Professor of Marketing for the Daniels College of Business at the University of Denver

Dr. Atefeh Yazdanparast presents Dr. A. Parasuraman with the 2018 Marketing for Higher Education Lifetime Achievement Award 

 

Dr. Atefeh Yazdanparast presents Dr. Mathew Joseph with the 2017 Marketing for Higher Education Lifetime Achievement Award 

 

Dr. Atefeh Yazdanparast presents Dr. Donald Bacon with the 2016 Marketing for Higher Ed Lifetime Achievement Award